Hapitalist

Business clarity for chaotic creators.

Turn your chaos into money without selling your soul.

You've done the launch, the funnel, the content calendar, the course. You've started more things than you can count, and some of them even work. You just couldn't say which, because you've never had all of it in one place at one time. So every decision is a guess made in the dark, and you're tired of guessing.

Twenty years of building creative businesses, ours and other people's, taught us one thing above all: the stuff that works never feels like work. If your business feels like pushing a rock uphill every day, the answer isn't to push harder. It's to find the part that rolls on its own, and build from there.

Take the quiz ->

Six to twelve questions, and at the end you know how you're built to grow, the terrain you're growing in, which of the five levels you're at, and where to start.

The Easeful Joy Loop: attunement, alignment, action, assessment
"Riveting. Surprises, clarity, and delight. A real joy."
Nancy
"Fun, insightful, and thought provoking. Time well spent."
Patrick
  • 20 yearsbuilding creative businesses
  • Thousandsof creators coached, taught and talked down off ledges
  • Millionsmade for clients and for our own businesses
Design your path

Find out how you're built to grow.

Six to twelve quick questions, and there are no right answers. At the end you'll know where you are and the one thing to do next.

question 1 · how you're built
"Great insights and clarity on moving forward." Amanda "I felt the message loud and clear. Thank you Russell. It was a pleasure to meet you!" Lisa "Talking with Russell was lovely, as always. Great insight into my own process and a bunch of clear next steps." Morgan "You explained very clearly where I should focus to move forward with my goals." Manny "Russell is super friendly and insightful! I left the session feeling not just inspired, but also empowered to actually do something with it!" Cydnie "Wonderful! Russell is great at helping you talk through your issues and gives you the tools/next steps to sort yourself out." Stacey "I was reminded of a few things I knew that I'd forgotten, pointed to a few new tools, and given some options to consider." Nita "Thanks for your time! I like what you're up to!" Beth "Russell was clear, helpful, and gave me some great options to consider to meet my needs. It was encouraging to talk to someone like-minded with so much experience and knowledge." Talena "Great insights and clarity on moving forward." Amanda "I felt the message loud and clear. Thank you Russell. It was a pleasure to meet you!" Lisa "Talking with Russell was lovely, as always. Great insight into my own process and a bunch of clear next steps." Morgan "You explained very clearly where I should focus to move forward with my goals." Manny "Russell is super friendly and insightful! I left the session feeling not just inspired, but also empowered to actually do something with it!" Cydnie "Wonderful! Russell is great at helping you talk through your issues and gives you the tools/next steps to sort yourself out." Stacey "I was reminded of a few things I knew that I'd forgotten, pointed to a few new tools, and given some options to consider." Nita "Thanks for your time! I like what you're up to!" Beth "Russell was clear, helpful, and gave me some great options to consider to meet my needs. It was encouraging to talk to someone like-minded with so much experience and knowledge." Talena

The chaos was never the problem.

We love chaos. Chaos is where the good ideas live. The trouble is dancing in it with nothing to ground you, so you keep getting lost. Here are four things we believe, and everything we've built sits on top of them.

01

Good chaos needs structure

The more structure you have in your business, the more chaos you can harness to push it forward. Structure isn't the enemy of creativity. It's what lets you be reckless and live to tell the story.

02

Easeful, not easy

Easy means without difficulty. Easeful means without friction. We're not trying to take the work out. We're trying to take out the part that feels like pushing a rock through hummus, because that part was never the work.

03

Success is a trailing indicator

It isn't the start of something. It's the evidence of something that already happened inside you, months before the world caught up. So that's where we start, not with the launch.

04

Optimize for joy

You can optimize for joy and make great money doing it. You don't have to be serious to be serious about your business. If you've ever looked at yours and thought "isn't this supposed to be fun?", you're in the right place.

"Russell is my spirit animal. I have a habit of doubting myself, my reach, and my ideas. Sometimes we need someone who can see our potential when we're too busy questioning ourselves. I left our call feeling understood, encouraged, and genuinely excited about where I'm going."

Peggy - after a clarity call

Everything we do, at every size.

Here is everything we offer, from the AI coach in the free app to a human working on your business with you. Start wherever you are, and move up when the work asks for it, not before.

Coach JoyFree to start - everything on Kelpie, $10/mo

A coach who has actually read your stuff.

Coach Joy is the AI version of us, and not a chatbot with a podcast dumped into it. We took twenty years of work apart first and turned it into modules, kits and tools, then gave all of it to Joy. Joy reads your check-ins, your journal and every kit you've started before they answer you, hands you the next thing instead of a lecture, and tells you no when it's no. You can talk to Joy in the app, or inside Claude and ChatGPT.

Meet Coach Joy ->
The kits and modulesKelpie $10/mo - Unicorn $30/mo

Everything Joy coaches you through.

Thirty-two kits and more than four hundred modules, each one a piece of work Joy walks you through a step at a time, and behind them everything we've written to back it up: fifteen books, sixteen courses, twelve workbooks and thirteen hundred articles, all cross-linked to the tools that do the work, so you go from reading to doing without searching. Kelpie opens the kits, the modules, the books, the courses and every tool. Unicorn adds the workbooks, the builders, the bigger AI models, breakthrough sessions twice a month, and Coach Joy inside Claude and ChatGPT.

32 kits400+ modules15 books16 courses1,300+ articles
See the plans ->
The Command CenterComes with your Joy Looper account

Our business tools, running your business.

Books (bookkeeping like QuickBooks), a social scheduler, an outreach board, an email platform, everyone who has already paid you, your sponsors and your media appearances: the tools we built to run our own business, in one program you download and run on your own computer or your own server, with one home screen that shows all of it at a glance. Your money, your posts, your contacts and your list stay with you, and we never see them. You connect your own bank feed, your own social accounts and your own email service, plug in your own AI if you want it, and Claude or ChatGPT can work with all of it. There's a WordPress plugin for your signup forms, and it runs on Mac, Windows and Linux.

7 tools7 places to post5 email services0 of your data on our servers
See the Command Center ->
The Hapitalist Quarterly PlannerComing soon on Kickstarter

Ninety days on paper.

A paper planner for one quarter at a time. Every morning you write down the one thing that matters most that day, every week you check whether you actually did it, and at the end of the ninety days you look back at the whole quarter and decide what to carry forward. It's 240 pages, spiral-bound, and it lies flat on the desk.

The Hapitalist Quarterly Planner, open to a daily spread Follow the planner on Kickstarter ->
The Good Chaos Audit$1,000 - includes a year of Unicorn

You can't choose between things you can't see.

You fill in the workbook (129 pages, 17 modules, 67 exercises) so the whole board is on the table. We walk your most important platforms the way a stranger does and write down what we see. Then we spend ninety minutes together turning the pile into one plan you'll still be doing in March. It starts with a clarity call, so nobody buys an audit they don't need.

About the audit -> Booking starts with a clarity call.
The AcceleratorFour weeks, live - from a $300 deposit

Lock the one thread that grounds everything you make.

It runs for four weeks, twice a week, live online, in a small cohort, and together we lock your Winning Axis: the story about your customer's future where you're the only, inevitable path there. Once it's locked, every email, page and launch runs through the same true center, and every move makes the next one stronger instead of starting from scratch.

About the Accelerator -> Joining starts with a clarity call.
One to oneStarts with a free 30-minute call

Our eyes on your business.

Everything above is how we work, and this is us working on yours. Every kind of coaching here, one to one or in a cohort, starts the same way, with a clarity call. It's thirty minutes: you talk, we find the block, and you leave with the next step. If we keep going after that, it grows out of that conversation, not out of a form.

Book a clarity call ->

"I got more inspiration in 30 minutes about how to bring ALL OF ME into my brand than hours of coaching or therapy combined! Thank you Russell."

Ritu - after a clarity call

Which one is you?

There are three kinds of stuck, and they need three different things.

I need information

You know what you want, you just don't know how yet. Pick the kit for the thing you're trying to do and work through it one step at a time.

See the kits ->
I need transformation

You know how, and you keep not doing it. That's a longer road and it's hard to walk alone, which is why Coach Joy, the kits, the workbooks and the breakthrough sessions exist.

Start with Coach Joy ->
I need implementation

You're primed and spinning your wheels, and that needs to happen fast, so we meet you where you are and get you moving. Book the call.

Book a clarity call ->
"Great experience; it helped me see some things that I was, I think, willfully ignoring. Russell was very open and direct, and despite the time constraint offered some real concrete steps to take going forward, rather than vague platitudes. Would do it again!"
Dylan
"I had a zoom call with Russell to discuss my writing and book sales. I came away feeling genuinely excited about taking this next step in my author career."
Deanne
"I spent thirty minutes having an excellent conversation with Russell. I am looking forward to working with him to reduce or eliminate my greatest pain point."
Rob

Not sure where to start?

Take the quiz ->

It's six to twelve questions, and you leave knowing the one thing to do next.

"Always challenging, always growing. Russell takes his time and helps you see past your blind spots!"
Paul

What people are saying about Hapitalist.

Notes from creators who've been reading, listening and building with us, some of them for years.

What people are saying about Hapitalist - notes from real creators